Doing more with less: 5 assets every product marketer should have and 15 ways you can repurpose them

A talk by Kelly Anderson
Head of Product Marketing, User Protection Services, Google Cloud

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About this talk

With so much information available and limited attention spans, product marketers are challenged today more than ever to get their products to stand out from the noise. So, how do we make that happen? Magic, of course! And also, strong storytelling and messaging and positioning are expressed in key assets in our Bill of Materials (BOM). You don't have to create all the content to get your target audience(s) to notice your product. You can create a few important assets and slice and dice them. Work smarter, not harder! In this session, we’ll discuss the key assets every product marketing should have in their Bill of Materials (BOM). Then we’ll discuss the different ways you can repurpose key assets based on your goals, channels, and target audience.

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