Usage-based pricing - strategies for success

A talk by Steve Keifer
VP of Growth, Ordway

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About this talk

Understand the key challenges that different departments from sales and customer success to operations and finance need to consider to launch and scale usage-based pricing. Ordway has worked with dozens of cloud and SaaS providers with both product-led and sales-led growth models over the past five years. In this session we will share lessons learned and best practices related to usage-based pricing for:

Sales - Strategies for incentivizing growth such as long-term contract structures with monthly minimums, prepaid units, or annual spend commitments.

Customer Success - Best practices for educating and communicating with key accounts to build trust and enable long-term growth.

Product Management - Pricing models, payment options, and billing policies to consider when commercializing new services.

Finance and Operations - Processes and systems needed to meter consumption, rate usage, invoice customers, and recognize revenue.

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